It will be very interesting to see what city Amazon picks this year to build Amazon HQ2.
If you haven’t heard the specifics, Amazon is searching for a second headquarters city which has triggered unprecedented competition among governments around North America.
And for good reason…the ability to attract a $5 billion project that promises to create 50,000 jobs is a game changer for the community Amazon picks!
They received 238 proposals from 54 states/provinces/districts and said it will announce a decision sometime this year.
So how does a $600 Billion company search for the Best Work Environment?
Like every other world-class company…the focus is always on strong talent, the best location, and certainly a great deal!
Here are 8 major factors driving Amazon’s decision to create the best work environment for their people.
– translation: access to a highly educated technical talent pool with a strong university system(s) that is close to the region’s population center.
– translation: finding the most suitable real estate options that maximize sustainability and energy efficiency, whether this be a redevelopment, a partnership with the state or local government, or newly constructed buildings
-translation: selecting a state and city that is a stable and business-friendly environment which prioritizes an advantageous tax structure for corporations to offset initial capital outlay and ongoing operational costs
– translation: weighing state and local municipalities more favorably that emphasize and offer incentive programs in the form of tax credits/exemptions (property, wage), relocation, workforce, and utility grants etc.
– translation: personal travel needs of employees and logistics needs of the business units are vitally important; travel time to a major international airport and major highways are key factors with the highway corridors and mass transit providing direct access for top talent to commute to the office
– translation: sites and buildings that cannot meet the project’s timetable for a location decision and start of construction in terms of access, zoning and utility requirements will not be considered
– translation: presence and support of a diverse population, excellent institutions of higher education, and a business-friendly environment that can be supported by testimonials from other large corporations
– translation: a community that employees will enjoy living in that provides access to a substantial supply of housing to accommodate the surge of new jobs to the area; access to recreational and educational opportunities and an overall high quality of life
Source: Amazon HQ2 RFP
If you are interested in seeing how NJ is making the case to attract Amazon to the Garden State, check out this article from NJ Biz, Putting their best feet forward: 5 NJ Cities make case for why they should land HQ2
Michael Staskiewicz, CCIM, Managing Principal of Effective Realty Advisors and a team of strategic partners, help financial decision makers of mid-size companies perfectly align their real estate with their business needs, so that they increase profits and improve operational and financial performance.
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