Who you are as a company makes you attractive to potential talent. But while your business values and practices might be the most important thing, they’re not the only thing your candidates take into consideration.
A close friend of mine was recently pursuing his career options. With his tremendous experience, a network of strong business relationships, and his skill set in high demand, my friend would be an asset to any company. As he searched, obviously the company and position were his highest priority, but I started to get curious about his secondary considerations. I asked him what else was part of his decision-making process. At the time, he lived very close to New York City. He’d always lived in Manhattan but had grown tired of the long commute, so he opened his search up to other cities and markets within a few hours’ drive of New York City.
The opportunity to change this was very attractive to him. “I want to work in a great location close to mass transit where I can walk outside and be near stuff,” he said.
With multiple opportunities to consider, the strong companies that “checked the box” on these amenities rose to the top of his list as he made his decision.
Relocating the office to an ideal location is the perfect opportunity to position your company to attract the best talent. Landlords with buildings near mass transportation and with amenities — both in the building and within walking distance — enjoy low vacancy levels.
Those elements that matter to you outside of the workspace matter to your potential candidates, too. Use your move as an opportunity to maximize less obvious employee benefits by choosing your new location wisely.
Michael Staskiewicz, CCIM, Managing Principal of Effective Realty Advisors and a team of strategic partners, help financial decision makers of mid-size companies perfectly align their real estate with their business needs, so that they increase profits and improve operational and financial performance.
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The Basics of Office Relocation: Part Six – Great Talent Seeks Great Location
The Basics of Office Relocation: Part Four – Time, Money, and Professional Advice
The Basics of Office Relocation: Part Three – Lose the Lease Restrictions